Swarovski's Revolutionary new cut for Zirconia


Introduces a new dimension of BRILLIANCE

A Revolutionary new cut for Zirconia

 SWAROVSKI GEMS™ is proud to introduce the latest proof of their ongoing quest for innovation, in the science of precision cutting and excellence in the form of the Pure Brilliance Cut for Zirconia. For the first time in history, Swarovski has applied ideal diamond cut standards to Zirconia, creating an entirely new dimension of excellence for this exciting stone.

 Diamond Quality Brilliance

The new Pure Brilliance Zirconia Cut is the first ever to adhere to the Gemological Institute of America’s comprehensive set of standards for grading diamond cut quality. The GIA is the world‘s foremost authority on diamond grading. Test methods carried out, including sophisticated computer modelling, reveal that the level of brilliance in the SWAROVSKI ZIRCONIA Pure Brilliance Cut equals that of the highest quality diamond. This latest addition to the inspired collection of created stones places them in a class of their own.

 Proof of Quality

To ensure absolute proof of quality, every Pure Brilliance Zirconia features a microscopic “SWAROVSKI ZIRCONIA” laser engraving that is invisible to the naked eye and does not affect the brilliance of the stone in any way. This special sign of authenticity and quality is the consumer’s guarantee that these stones are of the highest precision and brilliance and match top cutting standards of the diamond industry. The laser engraving serves as an assurance that the Pure Brilliance Cut is the finest and most diamond-like Zirconia available on the market. It is exclusively cut by Swarovski in Austria and satisfies the world’s most demanding social and environmental standards.

The star effect observed in a round Pure Brilliance Zirconia, when viewed through the Starscope, reveals a distinct eight-point star pattern, the unmistakable sign of the perfect geometrical proportions – the mark of a truly ideal cut.